The Holloway Shop

About This Project


Inspired by secret gardens and the tumbling over grown verges that escape our attention, The Holloway Shop is a floral Design Studio that curates floral arrangements and installations for weddings and events. Owner, Storm Ross, scours the Cape’s markets and farms for unusual blooms and foliage to achieve beautifully personalised organic creations. Through an intimate exploration of the eventing design process, from considering the lighting and furniture to the colour of napkins and glasses, our flowers strive to capture the sentiment of each special space and invigorate guests’ senses. We believe in the details, a wink of the blush underside of a Heuchera leaf or the soft tendril of Jasmine to remind one of nature’s brilliance and romance. The Holloway Shop is based in Cape Town and is available to travel.